Using video on your website can help build emotional commitment and demonstrate authority when done correctly. Additionally, videos are optimized for mobile, where most customers are. By incorporating video into your sales page, you can increase its effectiveness and put your consumer's mind at ease.

• Builds emotional commitment
• Demonstrates authority (if done correctly)
• Optimized for mobile (where most customers are)

It basically takes a sales page and increases its effectiveness.

Get in front of your consumer with a video to put their mind at ease.

Video testimonials

Intro

Introduce the client and provide a few details that offer context for the testimonial such as who they are or what their company does.

Problem

For this section, you can ask the client in an interview format or just have them summarize where they were before they used your product or service. What pain points were they looking to solve for? How did it impact them?

Results

Ask the client about the results they experienced using your product or service. Have them include specific statistics or metrics if possible.

Impact

The client should explain how using the product or service to get the results they did has impacted themselves or their business in a significant way.

Conclusion/CTA

The client should wrap up the video with some details of the overall experience of working with your company or using your product. Then, include where they should go next either in the voiceover or in text.