Brandon’s top tips

• Use online resources like YouTube find information about attracting leads for yourself.
• Understand analytics and basic marketing concepts like Google Ads, SEO, and Meta Ads before hiring an agency to do it for you.
• Sell something before worrying about operations to avoid overcomplicating and procrastinating.
• Having a good idea of where your next lead is coming from allows you to make data-driven business decisions.
• Make your business more efficient by handing over mundane tasks that can be done better by someone else as soon as possible.

Book recommendations

Leadership Strategy and Tactics - Jocko Willink

Good To Great - Jim Collins

Principles - Ray Dalio.

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No - Alex Hormozi

Podcast Summary

In this episode, Brandon Willington talks about his journey to owning a 7 - 8 figure lead generation business. Brandon is the founder of an online advertising company that helps businesses get attention on the internet.

His passion for advertising started when he was a DJ in the nightlife industry, where he realised that he had a natural inclination towards attention-seeking behaviour. He discovered the world of online advertising when he received a hard drive from a friend that contained a Marketing Accelerator course. He binge-watched the entire course on his way back to Perth and became fascinated with the idea of tracking pixels and how they follow people around the internet.

Brandon's obsessive nature took over, and he started consuming more courses. He started using his newfound knowledge to promote nightclubs and events and eventually started doing advertising for other businesses.

Brandon's passion for advertising led him to found his own online advertising company, where he now helps businesses get attention on the internet. His goal is to be remembered as someone who was helpful and lived life on his own terms.